Allen Matkins Wins Two 'Your Honor Awards' at Legal Marketing Association's Annual Conference
Firm's Technology Management entry named 'Best in Show'
LAS VEGAS – April 13, 2017 – Allen Matkins, a California-based full service real estate and business law firm, was the recipient of two Your Honor Awards at the 2017 Legal Marketing Association (LMA) Annual Conference in Las Vegas on March 27. The firm's Technology Management: Software and Platforms category entry was named "Best in Show" from among more than 100 entries nationwide, and is the second Best in Show Allen Matkins has received in the past three years. The LMA Your Honor Awards program recognizes excellence in legal marketing by promoting projects and programs that provide innovation and return on marketing dollar investment.
The Best in Show and First Place Technology Management: Software and Platforms category entry, titled "Using Data Visualization to Improve Business Development Processes," highlights how Allen Matkins has been able to harness its collected data and turn it into actionable information. The firm's marketing and client services department developed interactive visualizations in-house in order to improve email marketing performance, better understand and communicate the deep structure of client relationships, and to track and improve attorney interaction with clients through real-time dashboards. Allen Matkins also received First Place in the Business Development: Coaching/Training category for its "Client Outreach Derby to Refocus on Clients" entry. This successful initiative included multifaceted business development and client engagement training, coupled with a client-focused competition, with prizes, among individual attorneys and teams.
"As marketing has become more data-driven, we have new challenges in communicating large amounts of quantitative information within our organizations," said Adam Stock, Chief Marketing and Client Services Officer at Allen Matkins. "We are honored that LMA has recognized our efforts in data visualization."
The LMA Your Honor Award winners are selected by a committee of volunteer judges from more than 100 entries.
ABOUT ALLEN MATKINS
Allen Matkins, founded in 1977, is a California-based law firm with approximately 200 attorneys in four major metropolitan areas of California: Los Angeles, Orange County, San Diego and San Francisco. The firm's areas of focus include real estate, construction, land use, environmental and natural resources; corporate and securities, real estate and commercial finance, bankruptcy, restructurings and creditors' rights, joint ventures and tax; labor, employment and OSHA; and trials, litigation, risk management and alternative dispute resolution in all of these areas. For more information about Allen Matkins please visit www.allenmatkins.com.