Kristen Di Zinno
Chief Business Development and Marketing Officer
Kristen Di Zinno is Chief Business Development & Marketing Officer at Allen Matkins, where she leads the firm’s business development, marketing, and client growth strategy. Working closely with firm and practice leadership, she develops strategies that strengthen client relationships, identify opportunities for growth, elevate the firm’s market position, and bring greater alignment across business development, marketing, and communications.
With more than 20 years of experience across leading law firms and professional services organizations, Kristen brings a strategic, commercially focused approach to growth. Her experience spans business development, client strategy, go-to-market planning, market positioning, and brand leadership across complex, multidisciplinary organizations. She is particularly experienced in helping firms translate their capabilities and market insights into differentiated strategies that deepen client relationships and create opportunities for cross-practice growth.
Before joining Allen Matkins, Kristen served as Director of Client Development at an AmLaw 25 firm, where she led strategic growth and market positioning for its Real Estate practice and worked across transactional and litigation practices to drive client and market strategies. She developed and implemented go-to-market strategies, key client programs, and high-value pursuit strategies, while partnering with firm leadership to use client, market, and performance insights to inform growth priorities.
Previously, Kristen held business development and marketing leadership roles at AmLaw 25 and AmLaw 200 firms, where she led initiatives to strengthen client relationships and advance firmwide business development and marketing efforts. Her experience includes building and scaling global key client programs, developing strategic account management frameworks, and leading initiatives spanning marketing, brand strategy, and business development. She has worked with firm and practice leadership to strengthen client engagement, elevate firm visibility, and build programs that support long-term client relationships.
Kristen also brings experience leading large-scale business development organizations outside the legal industry, where she gained additional perspective on growth, client engagement, and organizational leadership. Throughout her career, she has been passionate about developing people and building high-performing teams, and has designed and delivered training and business development programs for professionals at all levels.
Kristen earned a B.S. in Business Administration, with a concentration in Marketing & Communications, from Lehigh University.
Before joining Allen Matkins, Kristen served as Director of Client Development at an AmLaw 25 firm, where she led strategic growth and market positioning for its Real Estate practice and worked across transactional and litigation practices to drive client and market strategies. She developed and implemented go-to-market strategies, key client programs, and high-value pursuit strategies, while partnering with firm leadership to use client, market, and performance insights to inform growth priorities.
Previously, Kristen held business development and marketing leadership roles at AmLaw 25 and AmLaw 200 firms, where she led initiatives to strengthen client relationships and advance firmwide business development and marketing efforts. Her experience includes building and scaling global key client programs, developing strategic account management frameworks, and leading initiatives spanning marketing, brand strategy, and business development. She has worked with firm and practice leadership to strengthen client engagement, elevate firm visibility, and build programs that support long-term client relationships.
Kristen also brings experience leading large-scale business development organizations outside the legal industry, where she gained additional perspective on growth, client engagement, and organizational leadership. Throughout her career, she has been passionate about developing people and building high-performing teams, and has designed and delivered training and business development programs for professionals at all levels.
Kristen earned a B.S. in Business Administration, with a concentration in Marketing & Communications, from Lehigh University.
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