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Jeanne Myerson, President and CEO of The Swig Co. which is a major developer and office properties, was interviewed in October 2011. She sees that office properties in the Bay Area have been bid up ahead of the market with aggressive capitalization rates or assumptions about rental rates. The different ways that developers' and REITs' capital is judged causes them to look at the same properties differently. The Swig Co. has been focusing on the Southern California markets that have not been bid up like the San Francisco Bay Area.
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