Measuring the effectiveness of your firm’s online marketing
9.20.12
For larger law firms where word-of-mouth referrals are reputation is the most important source of new business, measuring the effectiveness of online efforts can be elusive. This presentation examines the cost per click and cost per view of different distribution methods employed by law firms. This was presented at "Social and Digital Media for Law Firms" in New York City on September 20, 2012.