ULI Los Angeles: StimULI: Digital Signage - Not Your Grandfather's Billboard

As one of the most valuable outdoor advertising markets in the nation, multiple cities in the Los Angeles region are taking new approaches to how billboards and other types of offsite signage can generate city revenue, fund social services, help underwrite the cost of development projects and improve aesthetics of buildings and communities.

From the Marlboro Man on the Sunset Strip to today’s digital signs, billboards have helped shaped the ethos of Los Angeles’ built environment and are paving the way for new development projects and urban planning strategies.

Panelists will explain how today’s signage industry works, will discuss what cutting-edge cities, sign companies and industry insiders are doing in the space, and what opportunities lie ahead for municipalities, property owners, developers, and the communities that host signage.